New Hope Cuisine (NHC) is a program within the North Shore Salvation Army that has a social mission of enhancing food security through the redistribution of unused food from local retail partners such as Whole Foods and Thrifty Foods as frozen and catered meals that have been prepared by low-income or unemployed individuals and students that have been trained by NHC.
New Hope Cuisine had the challenge of developing a plan to increase revenue from the sale of frozen meals to improve the financial sustainability of the program.
We led the North Shore Salvation Army team through a process of:
- completing an initial assessment of NHC’s current state financials and operations, and articulation of its goals and targets
- identifying potential opportunities and target customers for NHC’s frozen meals
- completing an assessment of 4 specific opportunity areas and developing initial revenue projections for each area as well as key implications on operations and cost
- developing a 90-day Action Plan for pursuing the 4 opportunity areas.
The North Shore Salvation Army was able to develop a clear approach and plan of action for pursuing specific customer segments to increase the sales of NHC’s frozen meals. More importantly, the team recognized the need to confirm and articulate the priorities of NHC and its alignment with the overall mission of the organization.